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Yoga Bar

Bright colours with crisp messaging form the packaging for healthy food bars.

Yoga Bar makes rich, crunchy and wholesome on-the-go protein and energy bars made from all natural ingredients like nuts, seeds, complex carbs and whole grains using no preservatives. The challenge was that only gymnasium-goers associated with the brand. The task was to reach a higher audience whilst not alienating their consumers base, making it more premium yet fun, approachable and stress more on the ingredient story.

While some elements were retained, the use of bright colours and bold typography made the brand friendlier and more visible. Deliverables included re-packaging individual bars, box of 6 and 12 along with online and offline posters, brochures, banners, POS displays, tent cards and photography guidelines for both the Protein and Energy bars.

whilst working at Lucid Design