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Crafting design solutions for a brand that connects tea to people.

Teabox delivers the freshest and finest tea selection sourced from the gardens of Darjeeling, Assam, the Nilgiris and Nepal to any part of the world. The brand eliminates the complex system of inbetweeners, which takes months before the harvested tea reaches consumers. And ships fresh tea directly from source to cup, within weeks.

Transforming an old identity to a new personality was challenging. The overall goal was to work in tandem with multiple teams to define a new visual language for Teabox. The effort consisted of a wide range of packaging, blog creatives, art direction, styling, newsletters and collaterals.