Tea Tones

A contemporary brand name and identity for a tea brand that is rooted in heritage.

Part of Sancheti Tea Company established in 1977, Tea Tones is a brand targetted at millennials. This honest, friendly, and contemporary brand will collaborate with artists and professionals from diverse backgrounds; have its own tea boutique outlets and partner with quaint cafe´s across the world to supply their distinct in-house blends.

The idea was to create a lifestyle brand that is experimental, expressive, friendly and progressive. Drawing inspiration from Mail Art, a populist artistic movement that establishes communication between artists and people in every corner of the globe, the brand aspires to create connections. The word Tea is hand-crafted.