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A sunny logo for rustic Mexican flavours.

Chips-N-Dips is a unique Indian concept to experience Mexican cuisine with a combination of tantalizing flavours to savour the taste of freshness. This quick service restaurant flaunts over 20 versions of tortilla chips that blend well with their freshly made spicy and mysterious dips. The brief was to create an identity that is unique and Mexican.

The logo is a combination of symbolic Mexican elements and colours. It combines the sun, a sombrero and the most vital ingredient in Mexican delicacies - chilies. The sun occupies an important place in Mexican religion and art, representing life giving energy and luck. Chilies add great taste and plenty of zing.


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