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Crax Chatila

Packaging for a 'hatke' tasting snack!

Crax Chatila is part of DFM Foods Limited. When Kurkure by Lays created and dominated the extruded snacks category, Crax saw an opportunity and wished to enter the segment, leveraging their equity. The brief was to create packaging that was high on the fun, masti quotient for young adults.

The packaging was designed to create a highly funky, appetizing, bright and energetic look to attract its audience and differentiate it from other players in the category.

whilst working at DMA Branding

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